What is the future of retail? High street shopping has lost much of the luster it had until the nineteen-seventies. It was the Grands Magazins at the turn of the twentieth century – Bon Marché, Samaritaine, Printemps – who made shopping a destination and a pastime. In the eighties, when branded stores started to take over, the high streets in Manchester and Birmingham, Vienna and Brussels started to look increasingly identical.
Companies can find that although they invest into design development, the results they get back don’t capture the hearts and minds of contemporary consumers. What can be done?
While the digital is explained in itself by computer science, important questions for the humanities – such as how the Digital affects human behaviour, or how it impacts society and economy – are outside its scope. Different disciplines have provided answers, but there has been no integrated concept bridging these insights.
What if your sketches would evolve and start their own life with algorithms inspired by biology?
Korean cosmetics brand Whoo (后), conceived and designed by Mario Gagliardi and his team at LG Household and Health Care, has surpassed all competitors including Cartier, Louis Vuitton and Rolex for overseas luxury duty-free sales in Korea. It is the first time a Korean brand has become the bestselling luxury brand.
Chinese visitors to South Korea are buying less from global luxury mainstays like Louis Vuitton and Chanel in favour of cheaper home-grown brands, as young, independent travellers make up a bigger share of tourists. Lured by the “Korean Wave” of culture exports, from soap operas and K-pop music to food and fashion, price-conscious younger Chinese visitors are seeking a more authentic and less expensive shopping experience.